NIKE FOOTBALLX
— russia world cup 2018

The design concept centered around a bird's-eye view of Moscow, capturing the essence of the city for a global event as significant as the World Cup. This project presented a unique opportunity to channel the energy and excitement of the event into the graphic, creating special moments within Nike's design narrative. The boot silhouette served as the perfect canvas, with the graphic seamlessly integrating into the design. By keeping the boot color white, the intricate details of the city were brought to the forefront—details that are often overlooked but now stand out, enhancing the authenticity and appeal for fans who cherish the World Cup experience.